How Twitter is Killing Blog Authority

twitter_blogThere’s been a building consensus that twitter (and microblogging in general) has caused many in the blogging community to forego the long form prose and spit out content in short tweets instead. I certainly have seen evidence of this – especially since the beginnning of 2009 when Twitter went main stream.  Sure, the big bloggers are still blogging – just not as much.  

Unfortunately, it appears all the tweeting is causing the link authority from blogs to slowly decrease, or at least that’s Technorati‘s spin on things. And I can’t say that I completely disagree. 

They argue, with some pretty revealing stats, that the number of inbound links to Engadget from external blogs has decreased by half during the last 6 months.  This isn’t to say that those bloggers aren’t still pointing links to them, just that they’re not doing it from their blogs anymore – instead using url shortening services like tinyurl, etc.. from within Twitter. It’s simply a matter of time before the authority of that linked to site starts to fade in Google’s eyes because new links aren’t appearing. Maybe it’s time for Google to rethink the whole pageRank thing,……yeah.right.

Does this mean we should stop blogging? I don’t think so – I actually quite enjoy a lengthy post from time to time. The problem is that as of today Google and the other search engines haven’t begun to put any authority to the links or content providers on the micro blogging platforms. The main issues being the fact that all the links are no-followed, and difficult to track in analytics due to external url shortening services, although there are some link shortening options that do work.

Give it some time, though. Even Matt Cutts has stated that Google may selectively follow “no-follow” links if they feel they provide merit. For now, just keep plugging along – and if you’re not on twitter – what the heck are you waiting for!?

Yahoo Jumps on the Social Wagon

Yahoo, in an attempt to get something to boost it’s dwindling search performance, is now jumping into the open social world by offering up the ability to share your social content (tweets, yelp reviews, rss feeds, etc..) on your Yahoo profile.

With 40 million ACTIVE users in the United States alone- (and we’re waaay behind some other countries…China, India…), there’s good reason for them to climb on board. According to Netpop Research LLC, social networking has grown 93% since 2006. And when you look at the rapid growth rate of the main social networks (MySpace, Facebook, Twitter, LinkedIn), you realize they’d be crazy not to attempt to join the craze.

While it sounds very familiar to friendfeed, it’ll be interesting to see how well they pull this off. Yahoo does have some very good products (BOSS , Flickr, Yahoo Answers, Site Explorer ), but I’ve never really thought of Yahoo as a place to network or socialize. Maybe that’s going to change.

Hey, at least they’re still trying. You can read more about this on their official blog: Share Updates from other Sites on your Yahoo! Profile | Profiles News

Update from Tampa BarCamp!

Well, this past weekend was BarCamp in Tampa, and I think it was pretty successful.

Although I was unable to make it to developer day on Saturday, I did attend (and gave a presentation) on Sunday, the new media day.

If you weren’t there, you missed out. My favorite sessions were by Josh Carrico (tweepletwak) and Guy Hagen (twinfluence), both of whom have been developing some pretty sweet twitter apps.

Tweepletwak: Great way to visually track who’s unfollowing you – find out what day (and time, I think) you lost a follower and who you lost. Graphs your activity, and even offers to email you the info once a week. Also allows you to locate other twitterers within a geographical area. It’s still in private alpha, but looks very promising, especially if Josh adds some of the other cool functionality I really want, like downloading follower info to CSV or sorting followers by description tag. Here’s a few screengrabs from my twitter account-

Graph your followers and unfollowers visually with Tweepletwak

Graph your followers and unfollowers visually with Tweepletwak

See how many followers are following a few, or many themselves.

See how many followers are following a few, or many themselves.

Twinfluence: This twitter app is based on the theory that it’s not the quantity of the followers, it’s the quality of the followers. You want to see an estimate of your “sphere of influence”, or how many people you’re actually reaching when you twitter something? You’ll probably be quite surprised at your actual reach – but are you reaching the RIGHT people? Guy took this into consideration as well, and offers up some great analytical data to let you know the depth of your followers follows, etc..

Here’s a screenshot of it in action:

Analyze your twitter influence and reach with twinfluence

Analyze your twitter influence and reach with twinfluence

For those of you who were able to attend, Thanks! I know I said I would post up a list of my SEO tools yesterday, but darn it – I was plain wiped out. No need to worry though, because I didn’t forget about you!

Some of the SEO Tools I use-

Firefox addons– (I’m not about to go into why you need to use Firefox. That’s a debate for another day.)

Webdeveloper toolbar

Does too many things to list, just get it.

Kgen-keyword generator

This is great for producing a visual word cloud of your page’s content. I use pretty much everyday.

Firebug

Sometimes (or almost always) SEO’s have to fix code issues. This helps out immensely.

Abduction

Grab a section of the site you’re on and save – Now, with image optimization! sweet.

SEO for Firefox & SEOBook keyword tool

These tools alone will save you hours of research

Rank Checker

Yes, I know you shouldn’t use automated rank checkers. but….

SearchStatus toolbar

check backlinks, pagerank, indexed pages, alexa rank, etc…

Other useful SEO tools:

Wordtracker

Yes, it costs money. Yes, you need it.

Delicious

One person can’t possibly find out about everything cool. Network and conquer.

Other very useful SEO tools:

SEO spyglass

Link-assistant

Xinu

Xenu

IE tester

compete.com

Seodigger.com
Google tools I use:

Google webmaster tools

Google Analytics

Google adwords keyword tool

Goolge adwords traffic estimator (be cautious of results)

Google trends

Google Insights

Copyscape

Search for copies of your page on the Web. Great if you work with freelance copywriters.

User Agent Cloaking Detector

This tool simulates the Googlebot (based on User-Agent) to detect cloaked content

What is Hosted on that IP

This little tool lets you view the virtual hosts on a particular IP

XENU’s Link Sleuth by Tilman Hausherr

Using this tool you can determine if a site has endless loops, broken links, redirects, etc.

Social SEO’s Big 15 list

Not all of these are winners IMO, but most are in my tool set.

Need Competitive Info?

Look no Further. Social SEO hit the jackpot on this post with a mega list of resources.

Analytics mega list.

Social SEO does it again.

Enjoy! If you liked it or found this useful, follow me! twitter.com/pavlicko