More Proof the Internet Is Good For Business.

Let’s start the New Year off with some GOOD news to get you motivated!

According to a November report from the Interactive Advertising Bureau, online advertising revenue totaled $17.3 billion in the first nine months of the year, compared with $15.2 billion in the year-ago period.

“If you look at the Internet relative to other sectors, it’s amazingly robust. No firms have gone bust, they’re all still there — even Yahoo,” said Sanford C. Bernstein analyst Jeff Lindsay.

Sometime in the second or third quarter of next year will be the start of the next bull market in Internet stocks,” he predicted. “It’s just a matter of holding on until then, which they all seem to be able to do.”

A lot of that revenue came from Yahoo Shopping and Google’s newly re-branded Product Search.

While Yahoo is still No.1 in comparison shopping, according to ComScore, Google is burning up the internet e-commerce highway – managing to land a spot in the top 5 for 2008. In a recent post, Arnold Zafra brought up the growth numbers for Google’s Product Search (formerly Froogle) – up 768% from one year ago!

While Google’s 11.8 MILLION unique visits in November 2008 doesn’t come close to Yahoo Shopping’s 27.6 Million uniques for the same month, it’s still a remarkable achievement. I didn’t necessarily expect the growth to be that fast, but it’s completely understandable. I’ve been recommending Google Product Search to many of our e-commerce clients as another revenue of traffic for product sales because of it’s simple setup and easy functionality.

Advertisements