Google Analytics Intelligence Feature Insights

Google Analytics new intelligence feature is heaven sent.

The new intelligence option within your analytics account allows you to create non-destructive custom filters which are then immediately applied to both current andhistorical data.

This speeds up the analysis time immeasurably, as you no longer have to fumble through exporting data into separate spreadsheets and workbooks, refresh pivot tables, etc. to find the answers you’re looking for.

 

 

Google offers up some template starter alerts, which are fine if you only want to know if something horrible is happening, but creating a custom alert is so easy there really isn’t any excuse for not doing it.

You can only filter on 2 fields –

one dimension field:

dimension alert choices

and one metric field.

google alert metrics

but it does give you some pretty great info, for example:

google analytics intelligence report information

This comes in very handy if you’re running multiple campaigns across several different marketing channels, or you want to monitor changes in revenue from day to day from different visitor segments – there really is a lot you can do with this once you dig in.

And while this type of information is very nice, the frosting on top is this handy bar graph –

This 'importance' bar graph helps you make sense of it all.

It’s too early for me to say how relevant this actually is, but the idea is solid. Get immediate insight into the data that matters. And you’re not limited to only daily alert views either, you can also choose weekly or monthly views – probably the better choice for analysis for most small to mid size companies running minor ad campaigns.

Gotta give some love to Google on this one.