How often does this happen?….You’ve got 50 things that need to get done today and now you’ve got : (pick one or many)
- a meeting with the CEO in 10 min. to discuss trimming back your traditional marketing dept.
- a big potential SEO client that’s interested but is coming in so that you can seal the deal.
- an existing client calling to let you know they “think” their new site design is ineffective, even though it JUST went live.
- to show the estimated value of all your social media efforts.
What do you do?
No, no, no – even though it sounds bad, you can’t just off yourself.
If you had asked me this question 5 years back though, I would’ve suggested you simply walk out to your car to get something you forgot – and then told you to either trip in the parking lot, making sure to hit your face on the asphalt, or throw yourself down the escalator – anywhere a good number of people can vouch for the severity of the incident, since you won’t be able to talk, or see straight- hopefully earning you a few days off. Lucky for you, it’s 5 years later, and there are some really helpful tools that can accomplish (or at least assist) many of the above tasks without eating up your entire day.
And you didn’t even have to get out of your chair – or maim yourself – to find them. Let’s get started by listing the appropriate calculator for the job:
Meeting with the CEO in 10 min. to discuss trimming back our marketing dept.
Marketsmith’s Marketing Staff Calculator will help you determine the number of staff members you need in your marketing department (excluding web-related functions & print buying).
big potential SEO client that’s interested but is coming in so that you can seal the deal
Siteposition’s Conversion Rate Calculators lead costs, figures in management and setup costs for SEO and PPC, and provides quick and dirty ROI numbers for those times when you just need some rough numbers to know whether or not going further is even worth the effort.
an existing client calling to let you know they “think” their new site design is ineffective, even though it JUST went live
Marketo’s Landing Page Testing Calculator is really handy, offering the “say what?” options as default. In less than 1 minute, it’ll return the recommended testing time and number of versions to test to ensure valid results.Resist the urge to get defensive and argue with them – just say “no problem, let’s test that theory” – and then rip out these numbers off the cuff, making sure to ask them what confidence level % they require from you to minimize false positives and negatives. They’ll leave the conversation reassured and smiling. hopefully.
show the estimated value of all your social media efforts.
Oh crap. If you knew the answer to this, your trouble’s would be over. After all, isn’t it “impossible” to gauge the value of social media efforts, since there are so many unknown, untrackable variables?
Probably, but fortunately for you Dragonsearch created a social networking media ROI calculator anyway. Does it work accurately? I have no idea – but something is better than nothing, which is what you’ve got right now. It does factor in social network account setup time, # of posts, hourly monitoring and activity time – but also leaves it up to you to assign values to fields such as “word of mouth” and “story value”, so don’t expect your CFO to fall for these numbers. But hey, you’re in marketing – you should be good at making stuff up and getting people to buy in. That’s what you do.